FLAGSHIP STORE
SOHO, LONDON
The Cole Buxton Flagship store acts as a lens revealing the inner workings of this grassroots British brand. Celebrating the design process and the brand’s signature minimalist silhouettes through a hybrid environment of both working retail and working atelier the store is an embodiment of all that Cole Buxton offers as a lifestyle.
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OPENING TIMES
Monday - Thursday: 11:00 - 19:00
Friday: 10:00 - 20:00
Saturday: 11:00 – 20:00
Sunday: 12:00 – 18:00 -
WHERE TO FIND US
52 Marshall St
Carnaby
London W1F 7BE
United Kingdom
The store provides a physical platform for founders, Cole Buxton and Jonny Wilson, to communicate directly with the consumer their values, process and persona. The space creates and displays a holistic garment journey from concept, pattern cutting and sampling through to production, with the final pieces hanging in store adjacent to the atelier. The line between consumer and fashion designer is blurred, with just a partition curtain dividing the store into its two parts.
The juxtaposition of industrial steel and aluminium punctuated with refined Italian Marble seeks to encapsulate the charm of the founders Northern roots and the elegance of each hand crafted item in the collection. The design focuses on materiality, simplicity and clean lines, all pillars of the brand itself. Honest rectangular shapes look to mimic and compliment the box like silhouettes of the clothes. Fitting room, stock room and staff room are neatly hidden within an aluminium back wall accentuated by a running LED ticker.