The Brand
Cole Buxton was born from a personal need for gym wear that wasn’t loud or overly branded but grounded in simplicity, quality, and authenticity. Inspired by the aesthetics of vintage athletic wear—think iconic looks from the likes of Schwarzenegger and Balboa—we've created pieces that combine the durability of traditional sportswear with a refined, understated elegance.
Each Cole Buxton garment is designed to be versatile and crafted to last, from heavyweight cotton hoodies to essentials like our signature t-shirts and sweats. We believe in the power of minimalism to create clothing that endures beyond trends, resonating with those who appreciate clean lines, muted tones, and finely tuned details. Our commitment to quality and craftsmanship is evident in every stitch, ensuring our pieces feel as good as they look, from the gym to the street.
COLE BUXTON: CB52 - A FILM BY THE REIDS
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A very real film without embellishments or frills. Special thanks to all involved, and especially The Reids for understanding that the only way to do this project justice was to fully immerse themselves into our 24/7 grind. And simply put, I’m so fucking proud.
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Directed, shot & edited by THE REIDS @_willreid_ & @_edreid_
Exec produced by
@noir.productions
@gregsmithldn
@javieralejandroxldn -
Sound record & design by @timosailasound
Score by @louis_khz
16mm photography by @jake_gabbay
Process/scan by @cinelablondon
Kit hire from @vmi.tv